Tuesday, August 22, 2017

Design Thinking as Cognitive Behavioral Therapy


If you've been following this blog for more than a few months you may recall some of my earlier postings where I compared Design Thinking to core concepts in other areas like Bloom's Taxonomy in teaching and Adizes' model of management theory. Today we're going out on the limb again, but this time in the realm of psychology, to compare DT with Cognitive Behavioral Therapy (CBT). This was prompted by my recent discovery of a graphic used to describe CBT, The Thinking - Feeling - Behavior triangle;



In layman's terms, cognitive behavioral therapy helps you learn to change your thoughts, feelings and behaviors so you feel better. By targeting your responses to situations, CBT can help you react more effectively in challenging situations, and even learn to feel better when you are unable to change situations happening around you.

Three areas of interest

Comparing these two; business is behavior, technology is the thinking and people are the feelings.

Although I had seen both of these before, I hadn't noticed the parallels between the three part (Feelings, Thoughts and Actions) brain model and the Feel - Think - Do/Build and Empathy - Technology - Busi-ness triads of Design Thinking or the meta-level Design is a process of Learning framework. Of course, now that I see it, it seems obvious. 

Another obvious parallel is that in CBT human needs are the focus of the process.

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